Lodders new look heralds next phase of growth

Lodders has unveiled a fresh, new brand that will be ‘the launchpad for more growth and success’, and ‘reinforces its commitment to excellence and client service’, according to its managing partner.

“The firm has its sights set clearly on maintaining the growth and expansion momentum of the last 12 months,” says Lodders’ managing partner Paul Mourton. “The time is right to communicate our unique strengths more clearly and boldly, with a modern new brand that gives the firm the tools, and the confidence, to push the boundaries and realise our goals.

“The new look and proposition represent the start of a new era in the firm’s history. Lodders is flourishing and, without doubt, a firm that is ahead of the curve.”

Record-breaking

Lodders first announced its ambitious plans for growth in August 2021, when it launched its biggest-ever recruitment drive in its 230 year history, creating 40 new roles and representing a 25% growth in its workforce.

“It has been an incredible 12 months for us,” says Paul. “We have already made many new hires – amongst them Damian Kelly as partner and head of the Employment team, Corporate partner Bradley Quin, and Real Estate partner Lee McBride, with further partner and other senior hires to be announced in the coming months. The firm has recorded record-breaking turnover and sustained growth in the number, value and profile of new work, and last month (January) we expanded our Birmingham office in St Paul’s Square to create a new ‘Birmingham Business hub’.

“Lodders corporate department clocked up £50 million worth of deals in the last four months of 2021. The team frequently acts on high-value and complex M&A deals, often for or against the largest private equity houses in the country,” he explains. “It’s a similar story for our highly specialised dispute resolution team that acts on time pressured and challenging commercial litigation and property litigation issues.

“In addition we are regularly selected for high-value and complex work across the real estate, employment law, environmental law, agricultural, rural, and estates, highways, planning and construction, family law, private client and tax sectors, and our specialist Town & Country Homes team delivers a unique, bespoke and highly personal conveyancing experience for people buying and selling prime residential property.

“We want businesses and individuals to know all of this, and that Lodders is ambitious and focused on being the go-to, premiere law firm in the region.”

Insightful

The new brand has been created in consultation with Lodders’ staff, clients, suppliers and referrers.

“This has been an insightful and essential process that ensures Lodders’ new look and positioning are clear and confident, whilst retaining the warmth and human touch that run through our relationships with both clients and colleagues,” explains Paul. “Our new look accurately represents all the legal services we offer, and communicates that Lodders is a firm that embraces technology, is a place where people love to work and want to build long standing relationships with clients across all sectors.

“The team thrives when working closely with clients and providing legal clarity and human understanding, supporting them to move forward and achieve their goals. We are recommended because of our talented and approachable legal specialists, as well as our advanced ways of working and ability to guide clients through complexity to good outcomes.

Achievements and ambition

“This human connection, collaboration, and collective achievements that are built from making the most of opportunities, are what we value most at Lodders, and underpin our ambitions and work moving forward,” he adds. “The new look will also help attract more best in breed legal experts and talented individuals who will take the team and the firm to where it wants – and deserves – to be.”

Watch the ‘Lodders rebrand explained’ short video to find out more: https://vimeo.com/lodders/rebrand-explained